Goodhart’s Law: Cobras, Bank Accounts & Unqualified Buyers
In a 1975 paper, British economist Charles Goodhart wrote, “Any observed statistical regularity will tend to collapse once pressure is placed upon it for control…
Tag: lead generation
Five Steps to Putting Together the Perfect Thanksgiving Client Event
When she decided to create her first-ever free Pie Drive event on Facebook, Lana Rodriguez was not only a newly licensed agent, but also a…
Six Ways to Successfully Navigate Online Leads
With a traditional lead, an agent heads into the interaction with some sort of background knowledge – whether it’s the lead’s neighborhood, need, or maybe…
30 Ideas to Draw Your Social Media Audience In This September
When it comes to creating a community around your brand, engagement is everything. The more your audience can get to know you and what you…